Hey All, 

We are LIVE with the 2nd Community Quiz! Answer the first question on this thread - https://experienceleaguecommunities.adobe.com/t5/adobe-advertising-cloud/advertising-cloud-community-quiz-september-2020-participate-now/td-p/378250

Thank you everyone for participating in the 1st Advertising Cloud Community Quiz! 

The competition was very close but we are here to announce the winners! 

1st - @raghu_adobe 

2nd - Tied between @cecburleson & @hiral 

Congratulations to you folks, we will reach out to you personally for your prizes. A huge thanks to everyone who participated in this quiz. Due to the phenomenal response, we are going to roll out another quiz series this month, keep following our community for the announcement! 

Thanks,

Tanmay

This is it folks! Here goes the last question of this Quiz. If you have missed answering any of the previous questions, you can do that by midnight of Monday, 24th August. 

Q10: The best way to limit the cost of a campaign is to use: 

1. Bid
2. Campaign Budget
3. Shared Budget
4. Targeting

Please respond by clicking the 'Reply' button on this post and either using the quote button or mentioning the question number. 

BONUS TIP: Performance

Always consider factors such as the location of the user, which device they use, and what hours drive more traffic and lead. Plan your bid adjustment as per the performance of these factors would help you to improve your ROI.

- Tip submitted by @ShDayal 

Two more questions remain in this Quiz! Here is the question for today: 

Q9: Choose all correct answers about Native Ads: 

1. Same as sponsored content
2. Look and feel like it matches the surrounding content
3. Native ads can also appear on social media
4. Can’t be managed through any DSP        

Please respond by clicking the 'Reply' button on this post and either using the quote button or mentioning the question number. 

BONUS TIP: Native Ads

Create 4 to 5 headline options for every image thumbnail for a Native ad and focus on relevant contextual targeting to drive a higher click than simple display ads.  

- Tip submitted by @ShDayal 

Countdown has begun! If you have not answered previous questions you can still do so. Here is the question for today: 

Q8: Which of these is not a feature of Demand Side Platform?

1. Campaign Management
2. Audience Targeting
3. Automate inventory selling
4. Access to Premium Inventory
5. Bidding Strategies

Please respond by clicking the 'Reply' button on this post and either using the quote button or mentioning the question number. 

BONUS TIP: Targeting

To get maximum benefits out of premium inventories always tailor your ads to target optimized audiences at the right moment of their path to purchase.

- Tip submitted by @ShDayal 

There are prizes worth more than $50 up for grabs! Here is the question for today: 

Q7: What all targeting options are offered by a demand-side platform? Select all that apply. 

1. Country targeting
2. Demographic targeting
3. Keyword targeting
4. Text targeting
5. Device targeting

Please respond by clicking the 'Reply' button on this post and either using the quote button or mentioning the question number. 

BONUS TIP: Leveraging Data

Transform your targeting capabilities by combining your own data with 2nd and 3rd party data layers. This helps you to increase conversion and campaign performance.

- Tip submitted by @ShDayal 

Q1 Ans is 1

You can still answer all previous questions! Here is the question for today: 

Q6: Choose a channel(s) from the below list which allows programmatic buying.

1. Display
2. Search
3. Mobile
4. Video
5. All of the above

Please respond by clicking the 'Reply' button on this post and either using the quote button or mentioning the question number. 

BONUS TIP: Targeting

Enabling the “Similar Audience” targeting feature would increase your remarketing list and would boost the performance of your campaigns.

- Tip submitted by @ShDayal 

We are half-way through the quiz, there is a lot more to come! Here is the question for today: 

Q5: Which keywords are the best to target in a search marketing campaign? Select 2 most appropriate answers.

1. High Volume, High Competition
2. High Volume, Low Competition
3. Low Cost, High Competition
4. Low Cost, Low Competition

Please respond by clicking the 'Reply' button on this post and either using the quote button or mentioning the question number. 

BONUS TIP: Keywords

Picking up some viable keywords used by your competitor and curating relevant ads can boost your traffic and at the same time, you can outrank similar brands and increase your impression share.

- Tip submitted by @ShDayal 

If you are a newcomer, you can still answer all previous questions! Here is the question for today: 

Q4: Choose the best practice for creating an effective ad text?

1. Use the same ad text for every ad in the ad group.
2. Use the home page for every URL.
3. Repeat keywords to add emphasis.
4. Include information on prices and promotions.

Please respond by clicking the 'Reply' button on this post and either using the quote button or mentioning the question number. 

BONUS TIP: Creating effective ads

An excellent way to grab users' attention - you can include numbers or statistics in your headlines, and focus on the customer's benefit.

- Tip submitted by @ShDayal