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ishitaa25076879
ishitaa25076879
Level 2
August 2, 2016
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Analytics Integration with AMO

Are Adobe Media Optimizer and Adobe Analytics integrated? If yes, What features are available?

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    deepp51948019
    deepp51948019Accepted solution
    New Participant
    August 2, 2016

    Hey Ishita,

    AMO and Adobe analytics is integrated in case the client is utilizing both the tools.

    It is a bidirectional data flow between AMO and Adobe Analytics. As mentioned by Ritika, Conversion data flows from Analytics to AMO. On the other hand AMO data also gets transferred to Analytics.

    Apart from the performance related data, we can use Audience segments built in Analytics for AMO display campaigns. These can be found under Marketing Cloud segments.

    Best,

    Deep

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    7 replies

    TanmayMathur
    TanmayMathur
    Employee
    June 28, 2019

    Hi krishnag32975130 ,

    Request you to post your question on this active thread for integration - Integrations Between Adobe Advertising Cloud, Audience Manager & Analytics

    Best,

    Tanmay

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    krishnag3297513
    New Participant
    June 28, 2019

    Hi Saurabh,

    Can we use analytics audience segments for search campaign as well. If yes then please suggest where i will find shared segments in AMO.

    Regards,

    Siddharth

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    SaurabhKhetrapal
    SaurabhKhetrapal
    Employee
    August 16, 2016

    Hi Ishitaa,

    Yes, it is possible to track Visitor ID by creating Marketing Cloud ID Service via DTM/Analytics. There is a detailed deployment & implementation required and someone from Analytics can provide you more info regarding the same. This ID can further be utilized across different Adobe solutions.

    I will try to provide you some doc, if I manage to get one.

    Hope this helps:)

    Regards, 

    Saurabh

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      ishitaa25076879
      ishitaa25076879Author
      Level 2
      August 11, 2016

      Thank you all for your replies, that’s really helpful.

      I would also like to know if it is possible to utilize Visitor ID and Marketing Channel data and use it as a base to create campaigns around it? I would really appreciate if there is some documentation or whitepaper around it.

      Translate
      jkelson44
      jkelson44
      Level 2
      August 10, 2016

      Hi Ishitaa,

      Yes they are integrated. One of the best features and reasons to integrate I've seen is accounting for page metrics (such as time on site, page views, etc) in your optimization process. You can also report out of Adobe Analytics (AA) or from Adobe Media Optimizer (AMO).

      If you have specific features you are curious about, let me know!

      Josh 

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        deepp51948019
        deepp51948019Accepted solution
        New Participant
        August 2, 2016

        Hey Ishita,

        AMO and Adobe analytics is integrated in case the client is utilizing both the tools.

        It is a bidirectional data flow between AMO and Adobe Analytics. As mentioned by Ritika, Conversion data flows from Analytics to AMO. On the other hand AMO data also gets transferred to Analytics.

        Apart from the performance related data, we can use Audience segments built in Analytics for AMO display campaigns. These can be found under Marketing Cloud segments.

        Best,

        Deep

        Translate
          ritikam90154231
          Employee
          August 2, 2016

          Hi Ishita,

          Yes they are integrated, we can feed in Conversions from Analytics to AMO and let Media optimizer Optimize based on them.

          Hope that's Suffice ?

          Regards

          Ritika

          Translate
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