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Anonymous
May 17, 2016
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Integrate Paid Search without Media Optimizer

Is it possible to integrate Google AdWords or Bing AdCenter data (impressions, clicks, cost) into Adobe Analytics WITHOUT using Media Optimizer?

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    KristiB1
    KristiB1Accepted solution
    Level 4
    May 20, 2016

    Here is another great article - https://blogs.adobe.com/digitalmarketing/analytics/partial-fix-losing-googles-paid-search-terms/

    Using Google's value Track parameters, you can capture the data directly into analytics (either via Processing rules or standard analytics data capture)

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    KristiB1
    KristiB1Accepted solution
    Level 4
    May 20, 2016

    Here is another great article - https://blogs.adobe.com/digitalmarketing/analytics/partial-fix-losing-googles-paid-search-terms/

    Using Google's value Track parameters, you can capture the data directly into analytics (either via Processing rules or standard analytics data capture)

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      TanmayMathur
      TanmayMathur
      Employee
      May 18, 2016

      Hi, 

      To integrate Adwords data with Adobe Analytics you might need to use DoubleClick Integration, you can find more details about it here - https://marketing.adobe.com/resources/content/resources/en/exchange/marketplace/apps/doubleclick-campaign-manager.html

      Also, Here is a link to a forum post with some insights given by Ryan - http://help-forums.adobe.com/content/adobeforums/en/analytics-forum/adobe-analytics.topic.html/forum__cjax-hi_all_i_wouldl.html

      Let me know if you have further questions. Thanks!

      Tanmay

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