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Paid Search - AdWords Integration
Hi All,
I would like to know if someone has integrated Google Adwords with SiteCatalyst. I have not really found any good articles so far so any advice would be appreciated.
Thanks,
Jakub
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Here is a link to an Adobe post that provides a "Partial Fix for Losing Google’s Paid Search Terms"
You add the Google AdWords ValueTrack parameters to the destination URLs for your Google Paid Search Ads and can capture:
- AdWords keyword that caused the ad to appear
- Match type option of the keyword that triggered the ad
- Ad position of your ad when it was clicked (e.g., “1t2″ is equivalent to page 1, top, pos 2)
- Site where the visitor clicked your ad
Ryan
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