Search Revenue Vs Retail Revenue Model

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Hi Guys,

What's the difference between the search revenue model and the retail revenue model, and when should I use each?

Thanks!

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ritikam90154231Accepted solution

Employee

Hi Dhanya,

AMO is going to build models based on the collected data like click data, revenue data cost data etc. It will be based on Search behavior of the keywords.

Regards

Ritika

R

ritikam90154231Accepted solution

Employee

Hi Dhanya,

AMO is going to build models based on the collected data like click data, revenue data cost data etc. It will be based on Search behavior of the keywords.

Regards

Ritika

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dhanya_venkatesAuthor

Level 2

Hi Ritika,

I am asking in the context of AMO. I want to optimize search bid units so wondering which model works when.

Thanks.

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R

ritikam90154231

Employee

Hey Dhanya,

Can you give me more context about the question ? Is it a generic question or you are asking more in context of AMO ?

Regards

Ritika

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