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sushant_sikka
sushant_sikka
Level 2
July 20, 2016
Solved

Tracking Clicks on Ads?

Hi, I am new to AMO and want to know how does AMO tracks clicks on Ads?

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    jkelson44
    jkelson44Accepted solution
    Level 2
    August 10, 2016

    Hi Sushant,

    AMO tracks clicks by using a tracking pixel. For Search Engine ads like Google or Bing, the URL of the ad is wrapped by a tracking URL (pixel.everestech.net....more parameters). When the searcher clicks on the ad, the user is first directed to Adobe servers where we gather all the tracking information and then the user is sent to the advertisers site.

    I can definitely supply more detailed and technical information, and speak as deeply as you like on this. Just let me know what questions you have.

    Thanks,

    Josh

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    1 reply

    jkelson44
    jkelson44Accepted solution
    Level 2
    August 10, 2016

    Hi Sushant,

    AMO tracks clicks by using a tracking pixel. For Search Engine ads like Google or Bing, the URL of the ad is wrapped by a tracking URL (pixel.everestech.net....more parameters). When the searcher clicks on the ad, the user is first directed to Adobe servers where we gather all the tracking information and then the user is sent to the advertisers site.

    I can definitely supply more detailed and technical information, and speak as deeply as you like on this. Just let me know what questions you have.

    Thanks,

    Josh

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