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Morten_Busk
New Participant
May 19, 2014
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Add Google Adwords Paid Search Keyword integration

  • May 19, 2014
  • 19 replies
  • 21704 views

Now that google has encryptet paid search keywords we get a lot of "not provided" in the paid keywords reports. Unfurtunately if you have linkedin your Adwords account with your Google Analytics account you still get the keyword data. For this we get a lot of push back from clients.

Make it possible to add a Google Adwords account in the admin console so we get the same data in Analytics. I know that the Media Optimizer product allows for this but many are not ready to pay the price for this. Its a serious disadvantage for Analytics that will drive Google Analytics uptake, so please consider this asap.

    19 replies

    stefanies325986
    stefanies325986
    New Participant
    June 9, 2020

    Hi,

    what's the best approach to get search keywords (external) to appear in Adobe Analytics?

    Are these articles still correct?

    https://docs.adobe.com/content/help/en/analytics/integration/advertising-analytics/overview.html

    https://www.fullstackanalyst.io/blog/adobe-analytics/getting-google-search-keywords-into-adobe-analytics/

    Regards

    Stefanie

    A
    alv123456
    New Participant
    November 14, 2018

    yes it works. thanks for your help. very valuable indeed!

    EricMatisoff
    EricMatisoff
    Employee
    October 22, 2018

    Metrics are imported via the API connection whereas the Dimensions are imported based on classifications applied to the value captured by s_kwcid.

    Hopefully adding in that query param to the landing page URLs resolves the issue - please let us know how it goes

    alessandrov9274
    alessandrov9274
    New Participant
    October 19, 2018

    No, the s_kwcid is not in the URL. We will try the manual tracking then. Just didn't see the benefit, because it seemed to be working (we get the AMO Impressions, Clicks, Costs etc...)

    Urs_Boller
    Urs_Boller
    New Participant
    October 18, 2018

    alessandrov92748270​ have you made some test if your ad links have any query parameter for tracking? at least the "s_kwcid" should be on the final url - as far as I know.

    remark: we choose the manual mode because we want to propperly test it and have control over the final links...

    alessandrov9274
    alessandrov9274
    New Participant
    October 18, 2018

    We just the "Auto" tracking. It seemed simpler. So you suggest to go for the "manual" mode?

    EricMatisoff
    EricMatisoff
    Employee
    October 17, 2018

    Agreed, it sounds like the query parameter is not getting passed into your landing page URLs.

    Heads up that, as Jen mentioned, AMO metrics will only be available to break down by AMO dimensions. AMO dimensions can be broken down by other AMO (ad analytics) dimensions, Analytics dimensions, AMO (ad analytics) metrics, and Analytics dimensions.

    Urs_Boller
    Urs_Boller
    New Participant
    October 17, 2018

    alessandrov92748270 did you add the tracking parameter (s_kwcid for google) to the search advertising account?

    alessandrov9274
    alessandrov9274
    New Participant
    October 17, 2018

    Hmmm, I have 0 "AMO Id Instances", but 1700 "AMO Clicks" - and I cannot break it down by any other dimension/evar. Any  ideas?

    EricMatisoff
    EricMatisoff
    Employee
    October 16, 2018

    Correct - GA’s ability to breakdown clickthrough dimension data by Goals is aligned with Adobe’s ability to breakdown data by any metric - standard metrics, calculated metrics, segmented metrics, and ad analytics metrics. Except unlike GA Goals, you don’t have to set up any of these prior to on-site Adobe data collection, you can use them on the fly and tie to the Ad Analytics dimensions for clickthroughs.

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