Adobe Analytics implementation using GTM | Community
Skip to main content
AmanGupta21
Level 3
Sep 17, 2024 8:34 AM UTC
Solved

Adobe Analytics implementation using GTM

Hello Community,

I would like to know if anyone has implemented Adobe Analytics using Google Tag Manager. Can someone provide me an easy understandable article or a document that shows step by step procedure to implement various evars/props/events via GTM ?

This post is no longer active and is closed to new replies. Need help? Start a new post to ask your question.
Jennifer_Dungan
Jennifer_DunganAccepted solution
Level 2
Sep 20, 2024 3:31 AM UTC

Hi,

 

If you are still looking for help, while I wouldn't do this myself (cause Adobe Launch is much better than GTM), I know that to use GTM you would basically just be implementing the tracking the "old school" way, adding your AppMeasurement.js and other files onto your pages, and setting your parameters via code, then calling your s.t() or s.tl() send beacon functions....

 

I've done a lot of that way of tracking in the past, and I could certainly help with such an implementation.

View reply

4 replies

Jennifer_Dungan
Jennifer_DunganAccepted solution
Level 2
Sep 20, 2024 3:31 AM UTC

Hi,

 

If you are still looking for help, while I wouldn't do this myself (cause Adobe Launch is much better than GTM), I know that to use GTM you would basically just be implementing the tracking the "old school" way, adding your AppMeasurement.js and other files onto your pages, and setting your parameters via code, then calling your s.t() or s.tl() send beacon functions....

 

I've done a lot of that way of tracking in the past, and I could certainly help with such an implementation.

Translate
Krishna_Musku
Krishna_Musku
New Participant
Sep 17, 2024 1:28 PM UTC

@amangupta21 You have to implement by using AppMeasurement file.

https://experienceleague.adobe.com/en/docs/analytics/implementation/js/overview

Take a look at the similar thread below

https://experienceleaguecommunities.adobe.com/t5/adobe-analytics-questions/adobe-analytics-via-gtm/m-p/681727

 

Translate
    juliusonyancha
    juliusonyancha
    Level 4
    Sep 17, 2024 11:30 AM UTC

    Hi @amangupta21 came across a similar query which seems to have worked

    https://experienceleaguecommunities.adobe.com/t5/adobe-analytics-questions/how-to-implement-adobe-analytics-via-google-tag-manager/td-p/403522

    Translate
      AmanGupta21Author
      Level 3
      Sep 17, 2024 1:20 PM UTC

      @juliusonyancha Thanks for replying but I went through this article and s_code is not used anymore now to send data. So any updated article will be helpful. Thanks !

      Translate
      Terms & ConditionsAccessibility statement

      Loading footer...