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Kherzfeldt
New Participant
Apr 19, 2021 11:32 PM UTC
Solved

Adobe Analytics Paid Media Traffic from "Typed/ Bookmarked"

Hi All,

 

We have noticed that for our paid media activity in AA, we are seeing 15% of SEM, 30% of Social & 50% of our display traffic coming from source "Typed/Booked".

 

Could anyone confirm that this is normal or how this traffic is tracked? It seems weird to me that over 60,000 people within 2 months would type or bookmark a URL with CID code to a product site.

 

If anyone has any info or similar experience with this, please reach out.

 

Thanks,

Kat

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yuhuisg
yuhuisgAccepted solution
New Participant
Apr 21, 2021 8:27 AM UTC

It sounds like you're breaking down your Marketing Channels by Referrer Type. In that case, you can expect "weird" results like that.

Marketing Channels are set with every hit based on the Marketing Channel Processing Rules. On the other hand, Referrer Type (and also Referrer and Referring Domain) are set on the Entry Page, i.e. first page of a Visit.

Consider a user who follows this journey:

Visit 1: Paid Search

Visit 2: Direct

Assuming your "Direct" Marketing Channel is not set to override the previous channel, then in Visit 2, Marketing Channel would still be "Paid Search" whereas Referrer Type would be "Typed/Bookmarked".

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15 replies

yuhuisg
yuhuisgAccepted solution
New Participant
Apr 21, 2021 8:27 AM UTC

It sounds like you're breaking down your Marketing Channels by Referrer Type. In that case, you can expect "weird" results like that.

Marketing Channels are set with every hit based on the Marketing Channel Processing Rules. On the other hand, Referrer Type (and also Referrer and Referring Domain) are set on the Entry Page, i.e. first page of a Visit.

Consider a user who follows this journey:

Visit 1: Paid Search

Visit 2: Direct

Assuming your "Direct" Marketing Channel is not set to override the previous channel, then in Visit 2, Marketing Channel would still be "Paid Search" whereas Referrer Type would be "Typed/Bookmarked".

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    KherzfeldtAuthor
    New Participant
    Apr 21, 2021 12:02 PM UTC

    Thank you this makes sense. Could you confirm if the user accessing the site via direct marketing channel would need to do so using the URL with the channel specific CID code or if they just go to the generic.com page this would still count as “typed/ book marked”?

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    Andrey_Osadchuk
    Andrey_Osadchuk
    Level 10
    Apr 21, 2021 8:27 AM UTC

    Hi Kat,

    The referrer may be cut off because of how the traffic origination server is set up or because of the intermediate redirects between the ad click and the landing page. 

     
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      KherzfeldtAuthor
      New Participant
      Apr 21, 2021 12:05 PM UTC
      Apologies, could you elaborate on this? Not quite sure I understand correctly. Is there anyway that Adobe Analytics can track traffic of users who have been to the site via CID code but then return to the site via direct URL or another channel with different CID code? Or is it only post click, last touch
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