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martinh36864894
martinh36864894
New Participant
October 23, 2018
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Adobe Launch and Datafeed

  • October 23, 2018
  • 2 replies
  • 1272 views

We are in the process of implementing Adobe Launch (Tag management system, we used to add tag manually in website.) and together with Data feed to build on-premise data warehouse.

I found an article that describes data column in data feed. I'd like to know if we implement Adobe Launch, are these Columns changed? We need to build ETL rules to load into data warehouse. This is to confirm we don't duplicate effort if column names (structure) will change.

Additionally, from the same link, there are some columns stating [Custom], what does this mean?

Clickstream Data Column Reference

I

Please if any, let me know any best practice on implementing these two projects together.

Thank you,
Martin

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    Best answer by Gigazelle

    Launch is simply the platform you use to host Adobe Analytics to send image requests. Ultimately the data will still get in Adobe Analytics, which use the data feed columns in the doc you linked to.

    Based on your explanation, I do not see any duplication of efforts taking place.

    2 replies

    martinh36864894
    martinh36864894Author
    New Participant
    October 29, 2018

    Thanks for help. We will implement two projects in parallel.

    Gigazelle
    GigazelleAccepted solution
    Employee
    October 27, 2018

    Launch is simply the platform you use to host Adobe Analytics to send image requests. Ultimately the data will still get in Adobe Analytics, which use the data feed columns in the doc you linked to.

    Based on your explanation, I do not see any duplication of efforts taking place.

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