Adobe Launch Migration has caused an increase Direct Marketing Channels

Forum|Forum|5 years ago
April 13, 2021
3 replies
1555 views

Hello,

As part of the Adobe Launch Migration (from DTM), I have noticed a shift in marketing channel split. After go live, I have seen an increase in the % of traffic in direct marketing channel. There is a slight decrease in cross-domain traffic but it doesn't account for the same increase in direct.

I believe more visits are now attributed to both Direct and other marketing channels.

Note:

Direct: no referrer, no tracking code and is the first page of the visit

Cross Domain: specific referrers owned by the client

Any ideas about what might have happened would be great!

Thanks

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Best answer by yuhuisg

Are you using the Experience Cloud ID service to identify your unique visitors? If so, have you implemented the ECID extension in Launch?

jantzen_b

Employee

Do any of the answers below answer your initial question? If so, can you select one of them as the correct answer? If none of the answers already provided answer your question, can you provide additional information to better help the community solve your question?

yuhuisgAccepted solution

New Participant

Are you using the Experience Cloud ID service to identify your unique visitors? If so, have you implemented the ECID extension in Launch?

K

kf920502Author

New Participant

Hello, yes I have implemented the extension in Launch

PratheepArunRaj

New Participant

Dear kf920502,

Did you do any updates to the Analytics Server? Change in server name might migrate the visitors to the new domain and might be because of the same. Can you confirm?

Thank You, Pratheep Arun Raj

K

kf920502Author

New Participant

Hi Pratheep, I haven't changed anything in the analytics server

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