Adobe Launch Migration has caused an increase Direct Marketing Channels | Community
Skip to main content
kf920502
New Participant
Apr 13, 2021 8:45 AM UTC
Solved

Adobe Launch Migration has caused an increase Direct Marketing Channels

Hello,

 

As part of the Adobe Launch Migration (from DTM), I have noticed a shift in marketing channel split. After go live, I have seen an increase in the % of traffic in direct marketing channel. There is a slight decrease in cross-domain traffic but it doesn't account for the same increase in direct. 

 

I believe more visits are now attributed to both Direct and other marketing channels. 

 

Note: 

Direct: no referrer, no tracking code and is the first page of the visit

Cross Domain: specific referrers owned by the client

 

Any ideas about what might have happened would be great!

 

Thanks

    This post is no longer active and is closed to new replies. Need help? Start a new post to ask your question.
    yuhuisg
    yuhuisgAccepted solution
    New Participant
    Apr 13, 2021 3:57 PM UTC

    Are you using the Experience Cloud ID service to identify your unique visitors? If so, have you implemented the ECID extension in Launch?

    View reply

    5 replies

    jantzen_b
    jantzen_b
    Employee
    Jul 20, 2021 9:15 PM UTC
    Do any of the answers below answer your initial question? If so, can you select one of them as the correct answer? If none of the answers already provided answer your question, can you provide additional information to better help the community solve your question?
    Translate
    yuhuisg
    yuhuisgAccepted solution
    New Participant
    Apr 13, 2021 3:57 PM UTC

    Are you using the Experience Cloud ID service to identify your unique visitors? If so, have you implemented the ECID extension in Launch?

    Translate
      kf920502Author
      New Participant
      Apr 13, 2021 4:10 PM UTC
      Hello, yes I have implemented the extension in Launch
      Translate
      PratheepArunRaj
      PratheepArunRaj
      New Participant
      Apr 13, 2021 8:58 AM UTC

      Dear kf920502,

      Did you do any updates to the Analytics Server? Change in server name might migrate the visitors to the new domain and might be because of the same. Can you confirm?

      Thank You, Pratheep Arun Raj

      Translate
        kf920502Author
        New Participant
        Apr 13, 2021 9:38 AM UTC

        Hi Pratheep, I haven't changed anything in the analytics server 

        Translate
        Terms & ConditionsAccessibility statement

        Loading footer...