Adobe Ultimate Features

Question

We recently upgraded to Adobe Ultimate which comes with a lot of additional features/ benefits like cross device analytics, contribution analysis and much more. Although we have documents stating these features, it would be helpful to understand a more practical approach to implement them, or best ways to make use of it in a more clearer way.

Please could you share your experience or ideas related to the same?

Thanks so much!

akt0m3r · Accepted Answer

Hello @ssharanya29 , regarding Cross-device analytics there are few prerequisites that you want to check before proceeding further

Here is a help document: https://experienceleague.adobe.com/docs/analytics/components/cda/overview.html?lang=en#prerequisites . To proceed further please contact the Customer Success Manager for your account to sign the contract and get it enabled for the report suite.

Regarding the Contribution analysis, please have a look at how it works: https://experienceleague.adobe.com/docs/analytics/analyze/analysis-workspace/virtual-analyst/contribution-analysis/ca-tokens.html?lang=en

And this is how you can run the analysis: https://experienceleague.adobe.com/docs/analytics/analyze/analysis-workspace/virtual-analyst/contribution-analysis/run-contribution-analysis.html?lang=en#analysis-workspace

Hope this helps!

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