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Advanced Marketing Channel Attribution Model
Adobe Analytics is limited out-of-the-box to First Touch and Last Touch attribution models. In some cases in makes sense, but limits the ability to dig deeper into the user path and attribute performance accordingly to the proper marketing channels. A few blog posts highlighting various models now offers for free by Google Analytics puts Adobe Analytics' offering behind the curve. Adding the option of time decay, position based, weighted, or even algorithmic attribution model would be a huge plus!