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Level 5
Nov 13, 2018 2:03 PM UTC
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Advertising Analytics: Ad Display URL

We finally managed to integrate our Adwords accounts into Adobe Analytics. Although not all variables are populated. I wonder how to import them?


For example "Ad Display URL": Do I need to configure something in Adwords or in Adobe?

I only used the string as indicated in the documentation for linking:

s_kwcid=AL!!3!{creative}!{matchtype}!{placement}!{network}!{product_partition_id}!{keyword}

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Urs_Boller
Urs_BollerAccepted solution
New Participant
Nov 23, 2018 10:17 PM UTC

hi alv123456​

We just setup google adwords as well, have the same  empty parameters. according to our advertising agency all data needed from AMO is available. therefore we are really happy with the current setup.

do you still have any issues where you need help?

let me know ...

11 replies

Urs_Boller
New Participant
Nov 13, 2018 3:01 PM UTC

"ad display url" is "The Ad Display URL object used in your Ad." according to the help site Advertising Analytics Overview

that means, it is looking for a URL within your ad. did you check if you have configured a display url in adwords? i don't know if this even exists since the url is always the search engine ...

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