New Participant

Solved

Advertising Analytics - AMO Classification Issue

8 replies
4620 views
Translate

Hi - We have implemented Advertising Analytics for Adobe Analytics and the AMO ID and respective metrics are coming through as expected (AMO Impressions, AMO Cost, AMO Clicks, etc). The issue we have is that the AMO classification variables (Account, Ad Type, Keyword, etc) are not being set and are all showing 'unspecified'. I searched all the documentation and help files and do not see any set up or configuration steps that we may have missed. Everything leads me to believe that this classification is set up by default upon configuring the report suite. Any help would be appreciated.

Analytics

This post is no longer active and is closed to new replies. Need help? Start a new post to ask your question.

Urs_BollerAccepted solution

New Participant

have you selected manual or automated appending of the query string parameter? basically all traffic that arrives from the google ads account should have an additional parameter "s_kwcid". what you can do to check:

a) create a table and see if you have "AMO ID" with "occurrences"? if there are no occurrences, you have an issue in tagging the links in the ad account

b) create a processing rule and write the parameter "s_kwcid" in a prop. just to see if you really do not get any values on the incoming links

if you have occurrences and you have waited some days after setup and the first incoming traffic, reach out to CC to check the setup in the backend

jantzen_b

Employee

Do any of the answers below answer your initial question? If so, can you select one of them as the correct answer? If none of the answers already provided answer your question, can you provide additional information to better help the community solve your question?

Translate

adamt16229560

Level 2

@brettfo1 did you resolve this issue? I'm currently seeing the same thing - I have one integration that was set up a while ago which is working fine, but the ones I've added over the past few days are all coming through as unspecified.

Translate

B

BrettFo1Author

New Participant

Thanks - I do have a ticket opened with client care and am waiting to hear back from them.

Translate

Urs_Boller

New Participant

I would suggest to contact ClientCare - there seems to be something wrong. the only case where it didn't work for me were google display ads (setup in the same google ads account but they are not search ads!)

Translate

B

BrettFo1Author

New Participant

The parameter is on the links and is getting assigned to the AMO ID. We are also able to see Occurrences and other Metrics for the AMO ID such as Cost, CPC, etc. The only issue we have is the other AMO variables (classification) are not getting assigned.

Translate

Urs_BollerAccepted solution

New Participant

have you selected manual or automated appending of the query string parameter? basically all traffic that arrives from the google ads account should have an additional parameter "s_kwcid". what you can do to check:

a) create a table and see if you have "AMO ID" with "occurrences"? if there are no occurrences, you have an issue in tagging the links in the ad account

b) create a processing rule and write the parameter "s_kwcid" in a prop. just to see if you really do not get any values on the incoming links

if you have occurrences and you have waited some days after setup and the first incoming traffic, reach out to CC to check the setup in the backend

Translate

JyotiSharmaV

New Participant

@urs_boller Does configuring Advertising Analytics interferes with the existing metrics and dimensions? Can we configure Advertising Analytics mapped to the production main website's report suite? Only concern is it will not hamper any other metrics and dimension of the main website's report suite?

Translate

Sign up

Login with SSO

Login to the community

Login with SSO