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harshu_4u
New Participant
May 12, 2022
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Adwords Clicks are higher than Adobe Analytics Visits

  • May 12, 2022
  • 1 reply
  • 2558 views

Hello Team,

 

We were running a mobile app based display advertising campaign using Adwords which will show a fix banner and will redirect to our website.

During the reporting we found that we had around 300 clicks on the ad but only 30 visits are recorded in Analytics, so around 10% conversion only.

 

What can be the reason for it ?

 

Thanks in advance,

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Best answer by yuhuisg

Ah yes, the age-old problem of clicks vs visits. 😵

There are lots of posts in this forum that already cover that question. Some of them even show up in the "Related Discussions" sidebar of this post. Hopefully, one of them answers your question satisfactorily.

 

1 reply

yuhuisg
yuhuisgAccepted solution
New Participant
May 13, 2022

Ah yes, the age-old problem of clicks vs visits. 😵

There are lots of posts in this forum that already cover that question. Some of them even show up in the "Related Discussions" sidebar of this post. Hopefully, one of them answers your question satisfactorily.

 

    H
    harshu_4uAuthor
    New Participant
    May 13, 2022

    I read most of the posts and questions but they are all about the other way around "when visits are higher than clicks", even "Adobe Analytics: Visits < Clicks Recorded" this discussion turns into other way around.

     

    But still haven't found any satisfactory answer or reason for it.

      yuhuisg
      yuhuisg
      New Participant
      May 13, 2022

      These 2 forum posts seem to be related: https://experienceleaguecommunities.adobe.com/t5/adobe-analytics-questions/different-data-from-adobe-analytics-and-from-google-adwords/m-p/267245#M21812 and https://experienceleaguecommunities.adobe.com/t5/adobe-analytics-questions/adwords-and-omniture-metrics-don-t-agree/m-p/225476#M32235

      And this Google Analytics support article talks about the differences too, though about GA, but the concepts still apply to AA: https://support.google.com/analytics/answer/1257084?hl=en

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