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Jonathan2020
New Participant
Jan 10, 2019 11:22 AM UTC
Solved

AEM & Analytics integration

We're using AEM to publish content (effectively banner ads) on our website.

What's the best way to track performance (impressions, clicks etc.) in Adobe Analytics?

Any information (including articles) would be much appreciated.

John

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kishorepvsk
kishorepvskAccepted solution
Level 3
Jan 10, 2019 12:14 PM UTC

You can have 2 event based rules in DTM

1. To capture impressions (Use Event Type = Enter Viewport) and capture the required variables

2. to capture Clicks (Use Event Type = Click) and capture the required variables.

Hope this helps.

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1 reply

kishorepvsk
kishorepvskAccepted solution
Level 3
Jan 10, 2019 12:14 PM UTC

You can have 2 event based rules in DTM

1. To capture impressions (Use Event Type = Enter Viewport) and capture the required variables

2. to capture Clicks (Use Event Type = Click) and capture the required variables.

Hope this helps.

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