AEM metrics vs Analytics metrics | Community
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samh92075753
Level 2
Feb 7, 2018 1:10 PM UTC

AEM metrics vs Analytics metrics

Hi all,

I have a question regarding the above two tools so not sure if this sits in Analytics or AEM specifically?

I have recently implemented Adobe Analytics via DTM on a website. That website also uses AEM as the CMS.  My question is that I have variance between a certain events firing between the tools. For example registrations:

Last week AEM measures 450 account registrations, Analytics measures 527 registrations which is a 14% variance in total registrations for that particular week. Why could this be happening? I have already debugged my analytics implementation and am 100% confident that account registration (e7) is only firing accurately.   Is this something to do with the way the tools counts users/visitors and if so is 14% and acceptable variance?

thanks

Sam

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6 replies

JillsMatthew
Level 4
Feb 8, 2018 5:31 PM UTC

Are you using event serialisation while tracking registrations? If not you should implement that so that registrations will not be double counted.

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sandytaylor
New Participant
Feb 8, 2018 10:16 AM UTC

"Last week AEM measures 450 account registrations"

How is AEM measuring this?

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samh92075753Author
Level 2
Feb 8, 2018 12:53 PM UTC

I am not an AEM expert but my understanding is:

There is a flag in AEM based on the users string that shows that an account registration has taken place?

Thanks

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sandytaylor
New Participant
Feb 8, 2018 3:27 PM UTC

Where is the absolute truth on account registrations last week? Is it in AEM or some other system? Have you compared the Analytics number to that?

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