Attribution IQ possibility to remove certain marketing channel from model | Community
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miikkal3149476
miikkal3149476
New Participant
March 15, 2019
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Attribution IQ possibility to remove certain marketing channel from model

  • March 15, 2019
  • 1 reply
  • 2155 views

Hi,

Attribution IQ is all great in Adobe Analytics, but when used it in f.ex. Marketing Channels, it attributes some conversion to Session Refresh, which is unnecessary. Is there any way to be able to remove the Session Refresh from attribution and share the credit to all the other channels? This is possible in other tools, but can't find way to do this in AA. I'm not looking to exclude Session Refresh from the report as this will also remove the conversions, I want it to be excluded from attribution model.

Any others have similar concerns or how have you solved this?

Br,

Miikka

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Best answer by Gigazelle

I don't think this is possible.

You can exclude certain positions using a custom attribution model, but not a specific channel. You can exclude certain hits using segmentation, but the same rules of attribution apply to the remaining hits.

1 reply

Gigazelle
GigazelleAccepted solution
Employee
March 20, 2019

I don't think this is possible.

You can exclude certain positions using a custom attribution model, but not a specific channel. You can exclude certain hits using segmentation, but the same rules of attribution apply to the remaining hits.

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