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New Participant
September 12, 2017
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Attribution Model

  • September 12, 2017
  • 1 reply
  • 2396 views

Hi all,

Does anyone know the default attribution model? The information that I've found so far is quite ambiguous, and haven't been able to get a solid answer just yet.

Thanks in advance for your help!

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Best answer by andreis65119307

Hi,

If I remember correctly Default is Last at evar level.

However it can be changed to First or Linear.

1 reply

andreis65119307Accepted solution
New Participant
September 14, 2017

Hi,

If I remember correctly Default is Last at evar level.

However it can be changed to First or Linear.