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andrew_r-GrfLbX
andrew_r-GrfLbX
New Participant
October 23, 2015
Solved

Attribution Modelling

  • October 23, 2015
  • 1 reply
  • 976 views

Hi there,

Is it possible to do any more advanced attribution modelling with Adobe Analytics Standard such as time decay or position based? Ideally we want to move fully away from Google Analytics free where this can be done but I can't seem to figure out where I can do it in Adobe Analytics.

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Best answer by WhoaShekhar

Hi,

Thanks for reaching out.

Advanced Attribution models are possible with Data Workbench.See:

https://marketing.adobe.com/resources/help/en_US/insight/client/c_attrib_models.html

Thanks!

1 reply

WhoaShekhar
WhoaShekharAccepted solution
New Participant
October 23, 2015

Hi,

Thanks for reaching out.

Advanced Attribution models are possible with Data Workbench.See:

https://marketing.adobe.com/resources/help/en_US/insight/client/c_attrib_models.html

Thanks!

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