Bounce Rate by Referrer? | Community
Skip to main content
H_L
Level 7
Sep 18, 2020 11:47 PM UTC
Solved

Bounce Rate by Referrer?

Is it reasonable choose the Referrer as the dimension and bounce rate as the metric?

There are 2 types of referrer in our site,

1. Adobe Default one

2. prop, which is tracking any of the previous page URL by "clicking", e.g. Google, Youtube, Internal Site URLs.

 

According to the definition of "Bounce", is it reasonable to apply "bounce rate" or "bouce" to any of the Referrer? or Referrer Type?

 

Thank you.

This post is no longer active and is closed to new replies. Need help? Start a new post to ask your question.
yuhuisg
yuhuisgAccepted solution
New Participant
Sep 19, 2020 9:51 AM UTC

Sure, if the referrer is important to you, then you might want to report on the bounce rate from that referrer.

But the results may not be actionable, because you can't control the referrers that your users use to reach your website. Maybe you would be able to determine which ones appear to be sending some kind of quality traffic (based on low bounce rate), and then maybe work out some campaigns with them.

View reply

1 reply

yuhuisg
yuhuisgAccepted solution
New Participant
Sep 19, 2020 9:51 AM UTC

Sure, if the referrer is important to you, then you might want to report on the bounce rate from that referrer.

But the results may not be actionable, because you can't control the referrers that your users use to reach your website. Maybe you would be able to determine which ones appear to be sending some kind of quality traffic (based on low bounce rate), and then maybe work out some campaigns with them.

Translate
Terms & ConditionsAccessibility statement

Loading footer...