Calculate custom Bounce Rate

Question

Hello, I am trying to create a calculated metric for a custom bounce rate. When users open a page on our website, there are often automatic hits firing, like some layers or applications in the background. Adobe Analytics would not count these visits as bounces even if the user does not perform any clicks himself. Is there a way to create a metric for a custom bounce rate, for example with a sequential segment that would say:

Entry Page exists, then none of the hit (X, Y, Z) happen on the entry page, then exit / Entries.

I have a list of pages I would like to have this bounce rate for, so if there is a solution where I would not need to create a unique segment / metric for each page, that would be helpful.

Jennifer_Dungan · Answer

Hi, we too sometimes have actions that fire (we used to have more), but as such, we also don't use Adobe's bounce definition because it's based on server calls.

We did a simple solution.

Adobe does have a metric called "Single Page Visit" which we use instead for our "Bounces".

And for "Bounce Rate", we use:

Single Page Visits / Visits

This metric can be used based on the site in general, or date segments like Day / Month / Year, or even on dimensions like Page Name, Site Section, Page Type, etc.

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