Calculation of Average Time Spent on Page in Adobe Analytics | Community
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adityat99298522
adityat99298522
New Participant
October 16, 2015
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Calculation of Average Time Spent on Page in Adobe Analytics

  • October 16, 2015
  • 12 replies
  • 25096 views

Hi All,

Would like to get your opinion as to how SiteCatalyst derive Average time spent on Page as metrics in Report and Analytics. As per site https://marketing.adobe.com/developer/forum/reporting/how-sitecatalyst-calculate-total-time-spent-on

Average Time Spent on Site = Total Time Spent/ (Visits - Single Page Visits), Can I apply similar logic for Time spent on Page calulation as below? 

Average Time Spent on Page = Total Time Spent/ (Page Views - Single Page Visits) 

Can Single Page Visits be obtained from SiteCatalyst directly or can I use the formula below?

Single Page Visits = Bounce Rate * Page Views

Please advise whether this approach is correct to Calculate Time Spent on Page or if there are some other way of doing so then please share.

Thanks,

Aditya Tarun

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    Best answer by BrianAu1

    Average Time Spent on Page is a standard metric in R&A. Navigate to Site Content> Pages Report and add the 'Average Time Spent on Page' metric. There is additional Adobe data logic that goes into the Time Spent metric, which to my understanding makes it impossible to calculate at a page level w/ other standard metrics. A good review of the time spent metric can be found on the help: site:

    https://marketing.adobe.com/resources/help/en_US/reference/metrics_time_spent.html

    https://marketing.adobe.com/resources/help/en_US/reference/metrics_ts_page_calculation.html

    Single Page Visits can be accessed direct via the 'Single Access Metric' OR you if you want to view by Single Hit Visits you can use the 'Bounces' metric.

    https://marketing.adobe.com/resources/help/kb/en_US/analytics/kb/comparing-bounces-and-single-access.html

    Best,

    Brian

    12 replies

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    adityat99298522
    adityat99298522Author
    New Participant
    October 16, 2015

    Thanks Brian for your help, however its really tedious to derive Time spent on Page metrics from other SiteCatalyst metrics.

    Regards,

    Aditya Tarun

    B
    BrianAu1
    Employee
    October 16, 2015

    Hi Aditya,

    I am not suggesting to try and derive Time Spent on Page as it is not possible due to the logic involved to calculate by Adobe. The standard metric is the best option.

    Best,

    Brian

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