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Cart Abandonment Rate via Phone Gap Mobile App
We have an app built with Phone Gap that we have been trying to tag with Adobe Analytics, mostly using Processing Rules. How should we be tracking the Cart Abandonment Rate?
Alexis_Cazes_Accepted solution
Level 10
October 16, 2015
Hi Yoav,
So you will have to increment cart add when someone add a product to you cart via processing rules. Then create a calculated metrics as follow :
| Abandoned | Cart Adds - Orders | Numeric | Shows how many cart additions did not result in an order. (Effective at a product level as well as a site level.) |
| Abandonment Rate | 1 - (Orders/Cart Adds) | Percent | Shows the percentage of visitors who added an item to their cart and then did not purchase it. |
| Abandoned Revenue | (Revenue/Orders) * (Cart Adds - Orders) | Currency | Shows the general amount of revenue loss due to abandonment. (Revenue is based on the value of the average order.) |
Best regards.
Alexis Cazes