CJA: Calculate Bounce Rate? | Community
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ChetanyaJain-1
Level 2
Mar 19, 2024 4:58 PM UTC
Question

CJA: Calculate Bounce Rate?

Hi Community,

 

Can someone give me a way to calculate Bounces & Bounces Rate in CJA specifically? Looking for more of a direct way to define the metrics/filter. This metric is unfortunately not available OOB in CJA but is available in AA.

 

Thanks,

Chetanya Jain

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2 replies

Employee
Oct 14, 2024 3:59 PM UTC

I recently wrote an Experience League blog post about Customer Journey Analytics (CJA) bounces and bounce rate options, including their implications. The article delves into the use of derived fields and calculated metrics, providing illustrative screenshots of the logic. You can read it here: https://experienceleaguecommunities.adobe.com/t5/adobe-analytics-blogs/calculating-bounces-amp-bounc...

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ChetanyaJain-1
Level 2
Mar 25, 2024 3:40 PM UTC

This was the closest to achieve the bounces that we are moving ahead with.

 

 

If anyone have better ideas, please reply.

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