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Arisa_Y
New Participant
Sep 18, 2020 1:59 AM UTC
Solved

Component to measure inflows from other page

Hi team.

I am new to Adobe Analytics and need to create a Workspace for a campaign.

We put the banner and the link of a campaign landing page at other pages within our organization's website and wonder which component to measure these inflows?

 

Best regards,

 

Arisa

 

 

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Andrey_Osadchuk
Andrey_OsadchukAccepted solution
Level 10
Sep 18, 2020 2:59 PM UTC

Arisa, check if you have Activity Map enabled in your implementation. If it works, it's likely that the click-throughs from the banner to the destination page can be identified by using Activity Map dimensions. Then you may want to use Fallout to visualize the traffic coming through the banner. 

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6 replies

Andrey_Osadchuk
Andrey_OsadchukAccepted solution
Level 10
Sep 18, 2020 2:59 PM UTC

Arisa, check if you have Activity Map enabled in your implementation. If it works, it's likely that the click-throughs from the banner to the destination page can be identified by using Activity Map dimensions. Then you may want to use Fallout to visualize the traffic coming through the banner. 

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    Arisa_YAuthor
    New Participant
    Sep 23, 2020 5:18 AM UTC
    Thank you Andrey, it seems Activity Map and fallout is the right fit.
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    yuhuisg
    yuhuisg
    New Participant
    Sep 18, 2020 7:26 AM UTC

    You can use the Flow visualisation.

    Then, in the left rail, click "Pages" to show all of your tracked pages. Find the one you want to report on inflows, and drag it to the centre dotted box in the Flow visualisation. AA will then build a flow report for you, showing inflows (and outflows) through that selected page.

    Happy analysing!

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      Andrey_Osadchuk
      Andrey_Osadchuk
      Level 10
      Sep 18, 2020 2:55 PM UTC
      This will not work unless the banner is the only link on the page that is referring to the destination page (part of the traffic may be driven by the banner, the rest by the "organic" links). Ideally, the banner link should be tagged similar to how it's done external campaigns.
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