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Arisa_Y
New Participant
September 18, 2020
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Component to measure inflows from other page

  • September 18, 2020
  • 2 replies
  • 1294 views

Hi team.

I am new to Adobe Analytics and need to create a Workspace for a campaign.

We put the banner and the link of a campaign landing page at other pages within our organization's website and wonder which component to measure these inflows?

 

Best regards,

 

Arisa

 

 

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Best answer by Andrey_Osadchuk

Arisa, check if you have Activity Map enabled in your implementation. If it works, it's likely that the click-throughs from the banner to the destination page can be identified by using Activity Map dimensions. Then you may want to use Fallout to visualize the traffic coming through the banner. 

2 replies

Andrey_Osadchuk
Andrey_OsadchukAccepted solution
New Participant
September 18, 2020

Arisa, check if you have Activity Map enabled in your implementation. If it works, it's likely that the click-throughs from the banner to the destination page can be identified by using Activity Map dimensions. Then you may want to use Fallout to visualize the traffic coming through the banner. 

    A
    Arisa_YAuthor
    New Participant
    September 23, 2020
    Thank you Andrey, it seems Activity Map and fallout is the right fit.
    yuhuisg
    yuhuisg
    New Participant
    September 18, 2020

    You can use the Flow visualisation.

    Then, in the left rail, click "Pages" to show all of your tracked pages. Find the one you want to report on inflows, and drag it to the centre dotted box in the Flow visualisation. AA will then build a flow report for you, showing inflows (and outflows) through that selected page.

    Happy analysing!

      Andrey_Osadchuk
      Andrey_Osadchuk
      New Participant
      September 18, 2020
      This will not work unless the banner is the only link on the page that is referring to the destination page (part of the traffic may be driven by the banner, the rest by the "organic" links). Ideally, the banner link should be tagged similar to how it's done external campaigns.
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