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escounpo
New Participant
September 6, 2022
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Create variabile source / medium

  • September 6, 2022
  • 1 reply
  • 1069 views

Hi to all 🙂

 

I have a question, I'm working to migrate tracking from google analytics to adobe analytics and I setting marketing channel classification to maintein utm like google analytics; but to improve data reading i would like to create a variabile called "source / medium" when I merge two variable, how can i do it? with rule builder? any others idea?

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Best answer by VaniBhemarasetty

@escounpo Implement an eVar or a prop which captures source and medium and use processing rules to contact both values as source/medium 

You can read about it here 

https://experienceleague.adobe.com/docs/analytics/admin/admin-tools/processing-rules/processing-rules.html?lang=en

 

 

 

1 reply

VaniBhemarasetty
VaniBhemarasettyAccepted solution
Employee
September 7, 2022

@escounpo Implement an eVar or a prop which captures source and medium and use processing rules to contact both values as source/medium 

You can read about it here 

https://experienceleague.adobe.com/docs/analytics/admin/admin-tools/processing-rules/processing-rules.html?lang=en

 

 

 

Jennifer_Dungan
Jennifer_Dungan
New Participant
September 7, 2022

I second this... the easiest way is to combine the values using a processing rule.... 

 

However, IF you have the possibility that source or medium may not be provided along with the other one, you could also create more complex rules in Adobe Launch to compensate for that and fill with "none" if you so desire....

 

So:

If neither provided, leave empty

If Source AND Medium is provided = "source value / medium value"
If ONLY Source is provided = "source value / none"

If ONLY Medium is provided = "none / medium value"

 

Technically you can do this with processing rules, but it's a lot easier with Javascript or a concatenation extension.

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