CTR on a product listing page

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Hi all,

Does anyone know how to check the click through rate on the product listing page?

Thanks,

Matteo

Analytics

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VaniBhemarasettyAccepted solution

Employee

@mattema you would need to fire a custom event whenever the product list page loads and then create a calculated metric which would be some thing

CTR = (Custom event/Total Page views)%100

This is just a workaround, because Adobe analytics does not have CTR metric by default

VaniBhemarasettyAccepted solution

Employee

@mattema you would need to fire a custom event whenever the product list page loads and then create a calculated metric which would be some thing

CTR = (Custom event/Total Page views)%100

This is just a workaround, because Adobe analytics does not have CTR metric by default

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M

MatteMaAuthor

Employee

Thanks for providing this answer!

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Jennifer_Dungan

Level 2

You can also create a "proxy" for this... if you can identify the product page with a segment, you can get the "product page views".

If you are using Activity Map, and can identify product pages by the Activity Map Page values, you can use the Activity Map Link Instances where Activity Map Page = Product Page, and use that in conjunction with the pages your "clicks" land on...

Then you can do the "clicks" divided by the product page views.

Having custom events is obviously easier... but if you need to pull historical data and don't have those in place.. this can work for now.

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