Customer Journey Analytics standalone product

Question

Is it possible to buy Customer Journey Analytics as standalone product without CDP?How then the data is collected and where is stored?

Krishna_Musku · Accepted Answer

@michael_soprano I think you can. Adobe Experience Platform (AEP) is needed for Customer Journey Analytics (CJA0 as it is AEP based product. But RTCDP is not needed for CJA.

Here are some articles by @vanibhemarasetty about CJA, AEP, and AEP products.

https://medium.com/@vanibhemarasetty/difference-between-adobe-experience-platform-aep-and-customer-journey-analytics-cja-51c14b3a73ae

https://medium.com/@vanibhemarasetty/why-should-brands-move-to-customer-journey-analytics-cja-from-traditional-analytics-solutions-b3d051b00dc7

Hope this helps!

gautham_madala · Answer

Thats right,
You dont need a CDP for CJA.
Think about CJA as a tool which can get data from multiple sources and not just digital analytics.
All you need is AEP, You need to understand how you are sending data to AEP to see it in CJA.
One route is using Adobe Analytics,

other route is using WEB SDK implementation and use AEP to send datasets to CJA

Sign up

Login with SSO

Login to the community

Login with SSO