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pradeep_07
pradeep_07
Level 4
Mar 16, 2023 9:07 PM UTC
Solved

Customer Journey Analytics vs Adobe Analytics

Hi,

I am trying to understand the difference between Adobe Analytics vs Customer Journey Analytics . Currently we use Adobe Analytics for website,Mobile Apps reporting and recently provisioned AEP along with CJA. My questions is , do we still need Adobe analytics post implementing CJA. Could anyone list out pros and cons of CJA and AA?

I understand that CJA only work when data meet schema conditions and other important factors AEP has . Wanted to understand what we will miss if we migrate to CJA ?

Thanks,

 

Pradeep

    Jennifer_Dungan
    Jennifer_DunganAccepted solution
    Level 2
    Mar 17, 2023 12:05 AM UTC

    @frederikwerner uses both AA and CJA and has a great blog post that compares the two.. highlighting the unique features of each tool: https://www.fullstackanalyst.io/blog/adobe-customer-journey-analytics/should-you-buy-adobe-analytics-or-customer-journey-analytics-for-web-analytics-use-cases-today/

     

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    3 replies

    Jennifer_Dungan
    Jennifer_DunganAccepted solution
    Level 2
    Mar 17, 2023 12:05 AM UTC

    @frederikwerner uses both AA and CJA and has a great blog post that compares the two.. highlighting the unique features of each tool: https://www.fullstackanalyst.io/blog/adobe-customer-journey-analytics/should-you-buy-adobe-analytics-or-customer-journey-analytics-for-web-analytics-use-cases-today/

     

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      cr_17
      Level 3
      Mar 20, 2023 5:16 PM UTC

      This is really a good comparison of AA and CJA with unique features. Thanks for posting this.

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