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IN2014
Level 2
October 16, 2015
Solved

CVR report for a selected page

Hi All,

I'd like to generate a page-level CVR report in Site Catalyst 15 (Reports and Analytic). Any help outlining a process (i.e. where to start, etc.) would be greatly appreciated.

 

Regards,

Ilya

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    TanmayMathur
    TanmayMathurAccepted solution
    Employee
    October 16, 2015

    Hi,

    Thanks for clarifying! 

    Since conversion rate is a calculated metric, you would have to capture it in a conversion variable (evar). Read about them here - https://marketing.adobe.com/resources/help/en_US/reference/conversion_var_admin.html

    Then you can view your conversion in the reated reports. Read about them here - https://marketing.adobe.com/resources/help/en_US/reference/reports_conversion.html

    For comparing before and after, i think you can use date ranges to pull the data. 

    Conversion rate could be unique to your business need. However, some common conversion variables are listed here - https://marketing.adobe.com/resources/help/en_US/reference/calculated_metrics_examples.html

    I hope this gives you a heads up. If any further questions arise, feel free to post. :)

    Regards,

    TM

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    4 replies

    IN2014Author
    Level 2
    October 16, 2015
    Hi TM, Thanks for a prompt reply! By CVR I actually meant "conversion rate" metric (sorry, I should have clarified that from a start). My goal is to create a report that whould show page conversion rate before and after I've made changes to it. Thanks, Ilya
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    IN2014Author
    Level 2
    October 16, 2015
    Hi TM, Thanks for a great insight! This is exectly what I was looking for. Ilya
    Translate
      TanmayMathur
      TanmayMathurAccepted solution
      Employee
      October 16, 2015

      Hi,

      Thanks for clarifying! 

      Since conversion rate is a calculated metric, you would have to capture it in a conversion variable (evar). Read about them here - https://marketing.adobe.com/resources/help/en_US/reference/conversion_var_admin.html

      Then you can view your conversion in the reated reports. Read about them here - https://marketing.adobe.com/resources/help/en_US/reference/reports_conversion.html

      For comparing before and after, i think you can use date ranges to pull the data. 

      Conversion rate could be unique to your business need. However, some common conversion variables are listed here - https://marketing.adobe.com/resources/help/en_US/reference/calculated_metrics_examples.html

      I hope this gives you a heads up. If any further questions arise, feel free to post. :)

      Regards,

      TM

      Translate
        TanmayMathur
        TanmayMathur
        Employee
        October 16, 2015

        Hi Ilya,

        Thanks for reaching out to the Adobe Community.

        I take it you mean Collateral Valuation Report by CVR.

        As its not a readily available report in Reports & Analytics, I would like to have some more details on what you exactly plan to do it for?

        Regards,

        TM

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