Difference between Activity Impressions and Activity Impressions Same Touch | Community
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gabrtas
New Participant
Apr 26, 2023 5:19 PM UTC
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Difference between Activity Impressions and Activity Impressions Same Touch

Hello,

I' m using A4T to measure impressions of an experience, but there's a huge difference between Activity Impressions Same Touch and Activity Impressions, like the screenshot bellow. 

 

 

please, can anyone explain that difference ? 

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1 reply

Krishna_Musku
Krishna_MuskuAccepted solution
New Participant
Apr 26, 2023 5:41 PM UTC

Similar thread regarding 'Same Touch' Attribution IQ

https://experienceleaguecommunities.adobe.com/t5/adobe-analytics-questions/what-is-the-difference-between-activity-conversion-and-activity/td-p/423721

 

You can find more about Same Touch attribution in A4T

https://experienceleague.adobe.com/docs/target/using/integrate/a4t/a4t-faq/a4t-faq-viewing-reports.html?lang=en

 

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