Difference in visits from Natural Search (Adobe-provided segment) vs visits from Natural Search Marketing Channels | Community
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ya_maryia
New Participant
April 19, 2023
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Difference in visits from Natural Search (Adobe-provided segment) vs visits from Natural Search Marketing Channels

  • April 19, 2023
  • 1 reply
  • 1638 views

Dear Experts, I've noticed that number of visits from Natural Search (with applied segment) is different from number of visits from Natural Search Marketing Channel? I guess it's calculated in different way but can you please explain the reasoning behind it?

 

Here are screenshots to compare:

 

1. Natural Search segment applied

 

2. Natural Search as a Marketing Channel

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    Best answer by Jennifer_Dungan

    Agreed, Marketing Channels have a usually a 7 day or 30 day (or some other attribution), and generally direct traffic after the Natural Search won't overwrite the Marketing Channel... Whereas looking at Natural Search directly, this is based on Visit level attribution.....

     

    Let's look at this scenario:

    Day 1 - User comes to the site via search

    • Natural Search is set
    • Marketing Channel is funneled to Natural Search

     

    Day 2 - User comes back directly to the site

    • Natural Search isn't set
    • Marketing Channel (with let's say a 7 day retention) will remain as "Natural Search"

     

    Day 10 - User comes back directly to the Site

    • Natural Search isn't set
    • Marketing Channel (now past the 7 day retention policy) will now say "Direct"

    1 reply

    tomwr
    tomwr
    New Participant
    April 19, 2023

    Hi @ya_maryia , it looks like @kainth answered a similar question here: 

    Solved: Re: Marketing channel instances not equal to visit... - Adobe Experience League Community - 364934

     

    Per @kainth , " it is common for the sum of last touch visits in marketing channel reports to be higher than site-wide visits" 

     

    Hope this helps. Thank you. 

      Jennifer_Dungan
      Jennifer_DunganAccepted solution
      New Participant
      April 19, 2023

      Agreed, Marketing Channels have a usually a 7 day or 30 day (or some other attribution), and generally direct traffic after the Natural Search won't overwrite the Marketing Channel... Whereas looking at Natural Search directly, this is based on Visit level attribution.....

       

      Let's look at this scenario:

      Day 1 - User comes to the site via search

      • Natural Search is set
      • Marketing Channel is funneled to Natural Search

       

      Day 2 - User comes back directly to the site

      • Natural Search isn't set
      • Marketing Channel (with let's say a 7 day retention) will remain as "Natural Search"

       

      Day 10 - User comes back directly to the Site

      • Natural Search isn't set
      • Marketing Channel (now past the 7 day retention policy) will now say "Direct"
        Y
        ya_maryiaAuthor
        New Participant
        April 26, 2023

        Thanks a lot for your answer! It seems to be clear. Which visits number is 'more correct' to report on? Or both?

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