Differentiating Threads Traffic from Instagram | Community
Skip to main content
coamster
Level 2
Jul 25, 2023 7:09 PM UTC
Solved

Differentiating Threads Traffic from Instagram

Hello! I am trying to see if there is a way to distinctly track referral traffic to my company's site via Threads vs. referral traffic via Instagram? And if so, which metric in Adobe Analytics would be most useful for this (I would assume "Referring Domain")?

 

Appreciate any help or context!

This post is no longer active and is closed to new replies. Need help? Start a new post to ask your question.
Jennifer_Dungan
Jennifer_DunganAccepted solution
Level 2
Jul 25, 2023 7:43 PM UTC

We've been looking into that too... so far is seems to be a hot mess..

 

It's a weird mix of Instagram and direct... what we really need is for Threads to get their act together and provide proper referrals...  I don't know if this is something we can determine properly at this time....

View reply

10 replies

Rajeshwari
New Participant
Jul 26, 2023 10:11 AM UTC

Jennifer is absoulatly righ here. However, you can enable the marketing channel report with query string paramter for Instagram and other reffering domain, which will help you to differentiate traffic.

Translate
    Jennifer_Dungan
    Jennifer_Dungan
    Level 2
    Jul 26, 2023 1:23 PM UTC

    Yep.. but this will only work for content posted from your internal sources where you can control your campaign codes (utm_source=threads or cid=xxx_xxx_threads_xxx), or from "Share to Threads" commands that are coded for your users from your sites (if anyone has that yet....).. 

     

    Unfortunately, organic posts from users to your sites won't have coverage.... 

     

    But I guess in this case, partial is better than nothing at this point

    Translate
      coamsterAuthor
      Level 2
      Jul 26, 2023 1:45 PM UTC

      Appreciate the continued perspectives from you both!

      Translate
        Jennifer_Dungan
        Jennifer_DunganAccepted solution
        Level 2
        Jul 25, 2023 7:43 PM UTC

        We've been looking into that too... so far is seems to be a hot mess..

         

        It's a weird mix of Instagram and direct... what we really need is for Threads to get their act together and provide proper referrals...  I don't know if this is something we can determine properly at this time....

        Translate
          coamsterAuthor
          Level 2
          Jul 25, 2023 7:52 PM UTC

          Ahh, that was my fear! I did hear rumblings from our social media team that Threads traffic was overlapping with Instagram.

           

          Guess we will play the waiting game. Appreciate the context and speedy response, Jennifer!

          Translate
            Jennifer_Dungan
            Jennifer_Dungan
            Level 2
            Jul 25, 2023 7:54 PM UTC

            You're welcome! If I manage to come up with a solution, I will let you know!

            Translate
              Terms & ConditionsAccessibility statement

              Loading footer...