Dynamic Segmentation - Linking to Other Segments
Apologies if this exists, but I cannot find it.
It would great if you had the ability to link segments to other segments so that if Segment B is dependent on Segment A, and Segment A changes, Segment B would inherit the changes. See below for a use case in which I think this would be helpful.
Use Case: Funnel Analysis
Step 1: I create the following sequential segments.
1. Product Page
2. Product Page > Cart Add
3. Product Page > Cart Add > Cart
4. Product Page > Cart Add > Cart > Checkout
5. Product Page > Cart Add > Cart > Checkout > Order
Step 2: I create a report using these segments with the visits metrics to create a funnel.
This works really well for me. The challenge I have is that I have 8000 + product categories on my site. If I want to look at the same funnel for our 'Electronics' category I have to do the following:
Re-create each segment and add category logic:
1. Product Page (Electronics Segment)
2. Product Page (Electronics Segment) > Cart Add (Electronics Segment)
3. Product Page (Electronics Segment) > Cart Add (Electronics Segment) > Cart (Electronics Segment)
4. Product Page (Electronics Segment) > Cart Add (Electronics Segment) > Cart (Electronics Segment) > Checkout (Electronics Segment)
5. Product Page (Electronics Segment) > Cart Add (Electronics Segment) > Cart (Electronics Segment) > Checkout (Electronics Segment) > Order (Electronics Segment)
I cannot simply drop an Electronics Segment on Top because an Electronics product needs to exist at each step. A Hit of Visit Segment does not support this analysis. It will also be very time consuming to recreate this for every category. Thus, the ability to have dynamic or linked segments would make this much more efficient. What I propose:
In my electronics example, wiithin each segment, the electronics portion of the segment would be a link to a dynamic segment. Within Analysis workspace (or other interface) I would be able to:
1. Select a different segment to use on the fly. i.e. if I wanted to compare 2 different categories.
2. Save the segment to be a hard coded segment. i.e. If the team responsible for electronics wanted to always have this segment for themseleves they could save it as there own with the configuration of their choosing.
The above allows an end user to simply select the correct segment rather than recreating this multiple times for all categories. They could do this quickly by making configration dynamic.