Entries for Original Referring Domain report do not match referring domain report

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Hi!

while investigating some wird referrer, I noticed that when I apply the 1st time visit segment to the Original referring domain report broken down by the Referring domain report and applying Entries metric, I can see that the numbers don't match. Shouldn't they match for the 1st time visits? Am I missing something?

Here's a screenshot:

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A

alv123456Accepted solution

Level 5

Gigazelle Your answer does not take into account that we are talking about First Time Visits (Visit number = 1, Dimension: Visit).

Regarding the entries metric, original referring domain and referring domain should be equal for first time visits.

I found the solution: it lies in Adobe backend on how they process referrer information.

Since our implementation is done via GTM, it is characterized as "non-javascript" for Adobe. And if referrer value is blank and tracking call is non-javascript, then Adobe ignores this for the referrer report! And the confusion starts here: it does not do so for the original referring domain report!

If later on during the journey a referrer is passed, lets say google, then Adobe counts this as referrer and thus the entry is attributed to the first valid referrer instance, which in this case is google - no matter if is happened later on in the journey.

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A

abhijmis

Employee

Hi,

From the details shared, it's unclear what numbers you are expecting to match. Please elaborate.

Also, what definition is the 1st time visit segment using?

On a different note, Original Referring Domain is at the Visitor level, however, Referring Domain or Referrer is on hit basis.

Thanks.

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