EU cookie rule on tracking consent | Community
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stefanies325986
stefanies325986
Level 4
Oct 10, 2019 10:30 AM UTC
Solved

EU cookie rule on tracking consent

Hi there,

you might have heard that there will be a new EU regulation which means that the user needs to actively check a box before we can use any kind of tracking/analytics.

https://www.independent.co.uk/life-style/gadgets-and-tech/news/eu-cookie-rules-tracking-opt-in-privacy-security-german-court-a9127806.html

This is rather annoying because we collect no personal data at all.

Is anyone aware of ideas how to solve this issue?

Regards

Stefanie

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    Pablo_Childe
    Pablo_ChildeAccepted solution
    New Participant
    Oct 10, 2019 2:13 PM UTC

    Hi the challenge is that certain types of data we collect today are considered private data. (IP) for example can be in certain cases.

    Its important to work with your internal legal teams, have them clarify limitations. You also should update and check your own sites TOCs

    The excuse of our data being anonymized and aggregative will likely not be sufficient.

    I have started to capture the action itself of Warning cookie presented, and clicked. It will be a key measure to show the impact of this new potential mandatory data policy.

    regards

    View reply

    14 replies

    jantzen_b
    jantzen_b
    Employee
    Jan 13, 2021 8:17 PM UTC

    I know many of our customers are using the TrustArc extension in Experience Platform Launch to help manage consent.

    https://exchange.adobe.com/experiencecloud.details.100058.trustarc-cookie-consent-manager.html

     

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    sztibu
    Level 2
    Jan 12, 2021 3:48 PM UTC

    Hi Stefanie,

     

    Did you find a solution to this at the end? Some kind of out-of-the-box cookie-less ananymous tracking?

     

    Thanks

    Tibor

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    jantzen_b
    jantzen_b
    Employee
    Mar 17, 2020 5:59 PM UTC

    Do any of these replies provide an answer to your original question? If so, please mark the most correct answer. If not, can you provide some additional details to help the community better answer your question.

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    stefanies325986
    stefanies325986Author
    Level 4
    Dec 5, 2019 7:54 AM UTC

    Adobe Target server-side optimization—well beyond a testing solution | Adobe Blog

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    stefanies325986
    stefanies325986Author
    Level 4
    Nov 28, 2019 7:40 AM UTC

    ... even better would be server-side implementation without any cookies!

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    stefanies325986
    stefanies325986Author
    Level 4
    Nov 26, 2019 7:57 AM UTC

    If the cookie is session-based, it might be treated like logfiles and logfiles are allowed. So we would not need any consent...

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    stefanies325986
    stefanies325986Author
    Level 4
    Nov 26, 2019 7:56 AM UTC

    Yes, some people say that we need to get the agreement on any cookies...

    users should only be allowed to enter the website after telling us which cookies they accept and which not. This could mean that we would lose half of our analytics data (or more)!

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    Pablo_Childe
    Pablo_Childe
    New Participant
    Nov 22, 2019 4:23 PM UTC

    Hi sorry just to back track a bit...

    What is the issue you are trying to fix?

    Is it to avoid to have to show the pop up for cookie acceptance?

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    stefanies325986
    stefanies325986Author
    Level 4
    Nov 22, 2019 10:11 AM UTC

    How about this option:

    the problem seems to be the VisitorID in the Adobe cookies with which one could theoretically draw conclusions from the user.

    However, almost all of our analysis are based on visits.

    Would it be possible to switch from "Experience Cloud Visitor ID" to "Experience Cloud Visit ID"?

    We would then switch all evars to "expire after Visit".

    Can you tell me if it would be technically possible?

    Of course we would not be able to do certain evaluations like the "Visit Number Report" but that might be better than losing data.

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