Exit Metric - what's the definition? | Community
Skip to main content
KAFKA_SINGULARI
KAFKA_SINGULARI
Level 2
Jan 24, 2019 3:28 PM UTC
Solved

Exit Metric - what's the definition?

I am trying to find an exact (and intelligable) definition of the 'exit' metric in Adobe Analytics completed with an example.

When does a visitor of a web page 'cause' an exit.

    This post is no longer active and is closed to new replies. Need help? Start a new post to ask your question.
    Andrey_Osadchuk
    Andrey_OsadchukAccepted solution
    Level 10
    Jan 24, 2019 4:09 PM UTC

    Let's consider an scenario: a visitor came to the site and viewed 3 pages: Page A, Page B and Page C.

    If you run the Page report with the Exits metric, you will see 0 next to Page A and Page B, and 1 next to Page C since it was the last the visitor visited during his Visit.

    The same logic will work with other dimensions too. Does it help?

    View reply

    16 replies

    Show previous replies
    Andrey_Osadchuk
    Andrey_Osadchuk
    Level 10
    Jan 24, 2019 4:25 PM UTC

    Both.

    P.S.: However, Bounce may not be counted if the visitor onpage interactions are tracked on that single page. You may want to read more about bounces in the documentation.

    Translate
    KAFKA_SINGULARI
    KAFKA_SINGULARIAuthor
    Level 2
    Jan 24, 2019 4:25 PM UTC

    You mean the last page before his exit?

    Translate
    KAFKA_SINGULARI
    KAFKA_SINGULARIAuthor
    Level 2
    Jan 24, 2019 4:19 PM UTC

    So what happens when a visitors only views page A and then leaves the domain? Does he bounce or exit? (according to AA logic)

    Translate
      Andrey_Osadchuk
      Andrey_OsadchukAccepted solution
      Level 10
      Jan 24, 2019 4:09 PM UTC

      Let's consider an scenario: a visitor came to the site and viewed 3 pages: Page A, Page B and Page C.

      If you run the Page report with the Exits metric, you will see 0 next to Page A and Page B, and 1 next to Page C since it was the last the visitor visited during his Visit.

      The same logic will work with other dimensions too. Does it help?

      Translate
        KAFKA_SINGULARI
        KAFKA_SINGULARIAuthor
        Level 2
        Jan 24, 2019 4:04 PM UTC

        Hi Andrey,

        Yepp, I've read it. And it is not clear.

        The number of times a given value is captured as the last value in a visit. Exits can occur only once per visit.

        What value is meant here? Please provide an example.

        Thanks,

        Robert

        Translate
        Andrey_Osadchuk
        Andrey_Osadchuk
        Level 10
        Jan 24, 2019 3:54 PM UTC

        Have you read this article in the documentation https://marketing.adobe.com/resources/help/en_US/reference/metrics_exits.html ?

        Let us know if something is not clear.

        Translate
          Terms & ConditionsAccessibility statement

          Loading footer...