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KAFKA_SINGULARI
KAFKA_SINGULARI
New Participant
January 24, 2019
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Exit Metric - what's the definition?

  • January 24, 2019
  • 16 replies
  • 14951 views

I am trying to find an exact (and intelligable) definition of the 'exit' metric in Adobe Analytics completed with an example.

When does a visitor of a web page 'cause' an exit.

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    Best answer by Andrey_Osadchuk

    Let's consider an scenario: a visitor came to the site and viewed 3 pages: Page A, Page B and Page C.

    If you run the Page report with the Exits metric, you will see 0 next to Page A and Page B, and 1 next to Page C since it was the last the visitor visited during his Visit.

    The same logic will work with other dimensions too. Does it help?

    16 replies

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    Andrey_Osadchuk
    Andrey_Osadchuk
    New Participant
    January 24, 2019

    Both.

    P.S.: However, Bounce may not be counted if the visitor onpage interactions are tracked on that single page. You may want to read more about bounces in the documentation.

    KAFKA_SINGULARI
    KAFKA_SINGULARIAuthor
    New Participant
    January 24, 2019

    You mean the last page before his exit?

    KAFKA_SINGULARI
    KAFKA_SINGULARIAuthor
    New Participant
    January 24, 2019

    So what happens when a visitors only views page A and then leaves the domain? Does he bounce or exit? (according to AA logic)

      Andrey_Osadchuk
      Andrey_OsadchukAccepted solution
      New Participant
      January 24, 2019

      Let's consider an scenario: a visitor came to the site and viewed 3 pages: Page A, Page B and Page C.

      If you run the Page report with the Exits metric, you will see 0 next to Page A and Page B, and 1 next to Page C since it was the last the visitor visited during his Visit.

      The same logic will work with other dimensions too. Does it help?

        KAFKA_SINGULARI
        KAFKA_SINGULARIAuthor
        New Participant
        January 24, 2019

        Hi Andrey,

        Yepp, I've read it. And it is not clear.

        The number of times a given value is captured as the last value in a visit. Exits can occur only once per visit.

        What value is meant here? Please provide an example.

        Thanks,

        Robert

        Andrey_Osadchuk
        Andrey_Osadchuk
        New Participant
        January 24, 2019

        Have you read this article in the documentation https://marketing.adobe.com/resources/help/en_US/reference/metrics_exits.html ?

        Let us know if something is not clear.

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