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N_Shah
New Participant
December 22, 2021
Solved

First touch to last touch path analysis

  • December 22, 2021
  • 2 replies
  • 1807 views

I want to see a report where first touch should be social and last touch should be xyz. This is not a separate report. I want in one report to see end to end analysis of customer whose first touch is social and last touch is xyz.

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Best answer by yuhuisg

In your Freeform Table, set the "Use non-default attribution model" appropriately in the metrics. Reference: https://experienceleague.adobe.com/docs/analytics/analyze/analysis-workspace/visualizations/freeform-table/column-row-settings/column-settings.html?lang=en#attribution

2 replies

PratheepArunRaj
PratheepArunRaj
New Participant
December 23, 2021

Dear N_Shah,

Why don't you create a segmentation with Visitor Container where ''First Touch Channel equal Social and Last Touch Channel equals XYZ with no Page Views visited after the visit'' to apply and understand the customer behavior for the subset?

Thank You, Pratheep Arun Raj B (Arun) | NextRow Digital | Terryn Winter Analytics

N
N_ShahAuthor
New Participant
December 23, 2021

Hello Pratheep,

 

I really like your idea. But the problem here is I have 2 First touch channel on social - Social and Social Old . And For last touch suppose I have xyz. 

Now I want to create a formula something like 

First touch includes social or social old

and 

last touch includes xyz.

 

In container I am able to either or or and statement. Can you help in that

PratheepArunRaj
PratheepArunRaj
New Participant
December 24, 2021

Hello N_Shah,

You can add containers to the segment builder which can help you to have both AND and OR together.

Thank You, Pratheep Arun Raj B (Arun) | NextRow Digital | Terryn Winter Analytics

 

yuhuisg
yuhuisgAccepted solution
New Participant
December 23, 2021

In your Freeform Table, set the "Use non-default attribution model" appropriately in the metrics. Reference: https://experienceleague.adobe.com/docs/analytics/analyze/analysis-workspace/visualizations/freeform-table/column-row-settings/column-settings.html?lang=en#attribution

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