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Vijayakumar_Raju
New Participant
May 8, 2017
Solved

First Visit and Less then one day Visit

  • May 8, 2017
  • 3 replies
  • 2506 views

Hi,

I want to understand the difference between First Visit and Less then one day Visit in Days Since Last Visit Report?

Thanks,
Vijay

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    Best answer by Amit_Kumar

    Hi Vijay,

    First Visit: well this is the first time a user is visiting the website

    Days Since Last Visit: Determines the number of days since a user last visited your site, and captures this information in a Analytics variable.

    This return frequency data can be used to answer the following questions:

    How frequently do users revisit my site?
    How does return frequency correlate with conversion? Do repeat buyers visit frequently or infrequently?
    Do users who click through my campaigns then return frequently?
    The plug-in can also generate values used for segmentation. For example, you can create a segment to view all of the data for only those visits that were preceded by 30 or more days of non-visitation by the user. So now we will be able to understand the final question

     Less then one day Visit in Days Since Last Visit Report: This means the user who visited in last one day to your site.

    Regards,

    Amit

    3 replies

    Løjmann
    Løjmann
    New Participant
    May 15, 2017

    Hi Jon,

    You could setup a event, and activate event serialization. Then set the event on each visit (using a processing rule for example) and then over time, you will get a unique cookie count....

    you will have to create event serialization based on Marketing Cloud ID (unique ID, described here: https://marketing.adobe.com/resources/help/en_US/sc/implement/event_serialization_impl.html)

    Another way of getting that in Workspace, would be just look at the unique visitor TOTAL for a period of time - or do I misunderstands your question?

    /Løjmann

    J
    jono70
    New Participant
    May 15, 2017

    Hi Amit,

    We're looking at a similar measure and trying to record the 'number of first date visits' to the website only, eg, if someone visited on 01/05/17, then again on 03/05/17, then again on 10/05/17, we ONLY want to record the first visit on 01/05/17. Is there a way we can do this?

    thanks,

    Jon

    Amit_Kumar
    Amit_KumarAccepted solution
    New Participant
    May 10, 2017

    Hi Vijay,

    First Visit: well this is the first time a user is visiting the website

    Days Since Last Visit: Determines the number of days since a user last visited your site, and captures this information in a Analytics variable.

    This return frequency data can be used to answer the following questions:

    How frequently do users revisit my site?
    How does return frequency correlate with conversion? Do repeat buyers visit frequently or infrequently?
    Do users who click through my campaigns then return frequently?
    The plug-in can also generate values used for segmentation. For example, you can create a segment to view all of the data for only those visits that were preceded by 30 or more days of non-visitation by the user. So now we will be able to understand the final question

     Less then one day Visit in Days Since Last Visit Report: This means the user who visited in last one day to your site.

    Regards,

    Amit

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