Google Consent Mode impact to Adobe Analytics data | Community
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brittanym475303
New Participant
March 22, 2024
Question

Google Consent Mode impact to Adobe Analytics data

  • March 22, 2024
  • 3 replies
  • 1006 views

Hi team,

My question is if anyone knows whether the Google Consent Mode updates made on 6th March 2024 would impact the performance volumes (visits and conversion tracking on site) seen in Adobe Analytics.

We have an unexplained drop in performance from 6th March in Adobe Analytics and we are wondering how Google Consent Mode could be affecting?

Thanks

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3 replies

J
jfj2
New Participant
May 6, 2024

Hi there

 

We have noticed a similar trend

 

Did you find a solution?

I
IssamA_
New Participant
April 23, 2024

Ideally it shouldn't. Unless of course:

1) You are using consent mode

2) You are implementing Adobe Analytics via GTM

If yes and you're fine with it, then great. otherwise you can review your implementation approach.

Josh__Stephens
Josh__Stephens
New Participant
March 22, 2024

I'm not sure on the impact, but I haven't seen similar trends.

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