Google Consent mode v2 implementation using Adobe Launch

Question

Hi All, Anyone done poc/pov/implementation for Google consent mode v2 implementation using Adobe launch . I got some soultion using below codegtag('consent', 'default', {
  'ad_storage': 'denied',
  'analytics_storage': 'denied'
});but anyone recent done same approach.  Thanks & Regards,Madhusudan Sura | +919423067216 Thanks & Regards,Madhusudan Sura | +919423067216

bjoern__koth · Answer

Hi @madhusudan_s

I implemented something like this for a client and seems to work, given that the Data Element "consent" is an object, containing your user's currently given consent with attributes "marketing", "analytics" and "personalization".

/**
 * Sample "consent" Data Element response
 * {
 *   marketing: true,
 *   analytics: false,
 *   personalization: true,
 * }
 */
const consent = _satellite.getVar("consent", event) || {};

gtag('consent', 'default', {
    'ad_storage': consent.marketing ? 'granted' : 'denied',
    'analytics_storage': consent.analytics ? 'granted' : 'denied',
    'ad_user_data': consent.marketing ? 'granted' : 'denied',
    'ad_personalization': consent.personalization ? 'granted' : 'denied',
    'wait_for_update': 500
});

Alternatively to or in combination with the dedicated "consent" Data Element, you can also use the approach @farazhusain suggested in combination with above code, using the "adobe.optIn" API

to map the values. However, I prefer having one Data Element that is used as base for both the Adobe API and the Google Consent Mode.

Hope that helps,
Björn

Sign up

Login with SSO

Login to the community

Login with SSO

Scanning file for viruses.

This file cannot be downloaded