Google Data Layer extension

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I am using the Google Data Layer extension. Using the extension in the data layer I can (via Google DL property key) read variables from the Google dataLayer. But what if I wanted to trigger a launch rule at the custom event in the data layer? So as a Direct Call where the custom event in the google dataLayer is the Identifier

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Jennifer_DunganAccepted solution

Level 2

There seems to be a new extension specifically for use with the Google Data Layer: https://experienceleague.adobe.com/docs/experience-platform/tags/extensions/adobe/google-data-layer/overview.html?lang=en

This article says it's in Beta, but the extension itself seems to be a higher version number than listed, and doesn't indicate Beta... perhaps this is worth investigating?

Jennifer_DunganAccepted solution

Level 2

There seems to be a new extension specifically for use with the Google Data Layer: https://experienceleague.adobe.com/docs/experience-platform/tags/extensions/adobe/google-data-layer/overview.html?lang=en

This article says it's in Beta, but the extension itself seems to be a higher version number than listed, and doesn't indicate Beta... perhaps this is worth investigating?

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A

AronoeleSAuthor

Level 2

Sorry I got the title wrong, I'm using the Google Data Layer extension you mentioned, but I don't understand how to trigger the rules using Google's custom event.

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Jennifer_Dungan

Level 2

Oooh, no worries 🙂

Just to make sure we are on the same page, are you trying to "detect" the Google Data Layer changes (in order to trigger Launch Rules)? Or are you trying to "push" events to the Google Data Layer for GTM to read?

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