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AngelDee77
New Participant
February 8, 2024
Solved

Help creating a custom bounce

  • February 8, 2024
  • 1 reply
  • 2734 views

Hello clever people

I'm looking for extra help on creating a custom bounce rate for our company. Essentially a few variations.

 

First case

Visitor arrives, views our disclaimer/cookie pop up (page background is greyed out)
Leaves
= Hard bounce

Second case

Visitor arrives views our disclaimer/cookie pop up
Accepts and enters and sees page for the first time (without greyed out backgroun)
Leaves
= Soft bounce


Third case
Visitor arrives (previously has accepted cookies so doesn't see popup)
Leaves

= Regular bounce


For extra info, we have an event firing when they see the pop-up (first time with grey background), Also, when they hit accept, it loads 2 page view beacons.

Angela

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Best answer by Jennifer_Dungan

They can change country, language, role.....and product.  


All on that cookie consent popup?

 

Or just in general once the page loads?

1 reply

MandyGeorge
New Participant
February 8, 2024

For the first and third cases, you could create a metric using "single page visits" and a segment that either includes/excludes seeing that pop-up. For the second case, does a second page load call fire after they accept the disclainer and see the page? If not, then the same method would work, again just modifying the segment.

 

Single page visits is a default metric from Adobe. 

 

For the segments, for case 1 have a hit condition where they see the pop up, and then do an exclude container for accepting it.

For case 2, have a hit condition where they see the pop up and accept it.

For case 3, have a hit condition where you exclude anyone who sees the pop up (you don't need to worry about excluding accepting it, because if they don't see it at all, they can't accept it).

 

Then create calculated metrics with each of the segments and the metric "single page visits" for each of your bounces. If you want a bounce rate, then you would divide that by the number of visits (you would likely apply the segments to all visits as well that way you get bounce as a % for each group, and the three groups should add up to 100% of traffic if the groups are mutually exclusive).

 

Editing because I missed the last sentence of your post. 


@angeldee77 wrote:


For extra info, we have an event firing when they see the pop-up (first time with grey background), Also, when they hit accept, it loads 2 page view beacons.


So for the second condition, if there is a page view firing when they hit accept, then you wouldn't be able to use single page visits if there is more than one. So the segment would get a bit more complicated for that. You would need a visit level sequential segment. First condition is seeing the pop up, then them accepting it, then an exclude container for any page view or custom link. If there are no more custom links or page views, then they must have exited the site. You can use that with the visits metric, to see how many visits did that. Then for a bounce rate, divide that by a segment with just the disclaimer view and accept, but not the condition excluding the rest of the visit so get everyone who accepted it.

Jennifer_Dungan
New Participant
February 8, 2024

To add to this, I don't use Adobe's standard "Bounce Rate" because it's based in "Single Hit / Visit"... but we consider Bounces as a "Single Page Visits"... using the standard metric that @mandygeorge showed, we created a calculated metric of "Single Page Visits / Entries" or "Single Page Visits / Visits" (either work to get you your "rate" rather than just raw number of "Single Page Visits").

 

I would almost be tempted to just use this one calculated metric, and pair it with segments for "sees popup" (second option) / "doesn't see popup" (third option)

 

The first depends on your tracking... you are asking people to opt into Cookies, not necessarily "Tracking", so depending on your system, I don't know if the page is still tracking (with fingerprinting cookies disabled until opt-in), or if you are suppressing tracking altogether until the user opts-in? This could make a different to the first type of bounce, so I am not sure what you might need at this time to segment it, but surely you could use some sort of segment, and maybe a new metric if page views are suppressed... (note: you could use the Adobe standard metric based on hit, paired with a segment... because this would also pull back scenario 3 without some sort of filtering)

 

I am not sure if you are looking specifically for raw count of "Bounces" or a "Bounce Rate" but both are possible with a little creativity.

AngelDee77
New Participant
February 14, 2024

Thank you to you all. I've been trying to make sense of it all.

 

Case 1 Hard Bounce

Exclude Hit

e45 (Auto Pop) - greater than or equal to 1

and

e46 (Accept)  - greater than or equal to 1

 

Case 2 Soft Bounce

Include Hit

e45 (Auto Pop)  - greater than or equal to 1

and

e46 (Accept)  - greater than or equal to 1

 

Case 3 Return Cookied Visitor Bounce

Exclude Hit

e45 (Auto Pop) - greater than or equal to 1

 

Then i've created calculated metrics like below

Is this what you guys had envisaged?

 

We have a cookie less XML beacon that fires (capturing basic metrics) if they land and exit without accepting cookies.  This fires if they abandon or if they actually go into the settings and switch of targeting cookies.  Otherwise, Adobe will track once they press accept.