Help refining Search referrals - Google search vs Google Discover | Community
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leo28
Level 2
May 2, 2024 5:28 PM UTC
Question

Help refining Search referrals - Google search vs Google Discover

Hi!

We are trying to give our stakeholders more details on our referrals to the sites.

One of the details we would like to offer is a break out of Google Search vs Google Discover.

Is there a way of discerning this through Adobe Analytics?

Thank you

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    4 replies

    kayawalton
    kayawalton
    New Participant
    May 2, 2024 5:55 PM UTC

    Hi @leo28 --

    For Google Discover, I use Referring Domains equals googleapis.com.

    For Google Search, I use any Referrer containing Google, BUT there are a couple of things to consider that you may want to add conditions based on your answers to these questions:

    • If you are a news organization or have a presence on Google News and only want to look at Google Search, you may want to exclude Referrer containing news.google.com. 
    • If you are or have been tracking Google AMP pages, you may want to filter those out depending on how you implemented your tracking. 

     

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      Jennifer_Dungan
      Jennifer_Dungan
      Level 2
      May 2, 2024 9:46 PM UTC

      To add to what @kayawalton said, using the referring domains, you can create segments for the different variants of google.

       

      I created one for Google Showcase and one for Google News  (I haven't done discover yet), so I could see All Google against these specific Google variants. 

       

      For me, showing as a sub-set of the general Google is fine, but if I need to have them in isolation, I could create a segment for Google and exclude the visits from Google Showcase and Google News... and Discover or any other variant.

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        leo28Author
        Level 2
        May 14, 2024 5:48 PM UTC

        Thank you @jennifer_dungan! 

        I appreciate it.

        Yes, I agree! We are using referring domains to reclassify some of our referrals. But we haven't found a way of isolating the Google Discover ones... they seem to be very prominent in the Google Console so I would like to isolate them and report on them.

        Let me know if you have additional suggestions!

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