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RajaNarayanaMurthy
New Participant
June 9, 2022
Solved

Historical Data upload to Adobe Analytics

  • June 9, 2022
  • 1 reply
  • 1921 views

Hi,

I am trying to migrate the Google Analytics data to Adobe Analytics via Data Sources. I have upload the data for January and February 2019 but the data is not reflected in the Analytics reports. As we debugged further into it, there was no Adobe Analytics in place for the customer before May 2019. We are able to upload the data after May2019 and we are able see the data in reports.

 

Is there any way we can make this possible to upload the data before May 2019 and also reflect the same data in the reports?

 

Thank you,
Raja.

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Best answer by FrederikWerner

The data retention policy is independent of GDPR. Even before GDPR, data retention was limited to whatever is stated in the contract, 25 or 37 months in most cases.

However, customers can contact their sales rep to have the data retention extended, up to a maximum of 10 years. This comes with an increase in cost per added year of data retention.

1 reply

Jennifer_Dungan
Jennifer_Dungan
New Participant
June 9, 2022

As part of the GDPR, Adobe implemented a data retention policy quite a few years ago... Depending on what your organization is entitled to, your data will truncate after 25 months or 37 months...  There is no way to change that.

 

It's still better than GA4 which is moving to a max 14 month retention (which won't even allow you to do a YoY comparison for a full year's worth of data)

    FrederikWerner
    FrederikWernerAccepted solution
    New Participant
    June 11, 2022

    The data retention policy is independent of GDPR. Even before GDPR, data retention was limited to whatever is stated in the contract, 25 or 37 months in most cases.

    However, customers can contact their sales rep to have the data retention extended, up to a maximum of 10 years. This comes with an increase in cost per added year of data retention.

    Learn more about Adobe Analytics and Customer Journey Analytics on my blogNeed help with Adobe Analytics or Customer Journey Analytics? Let's talk!
    Jennifer_Dungan
    Jennifer_Dungan
    New Participant
    June 11, 2022

    That's interesting.. Thanks @frederikwerner I guess we were clients for so long we never had that.. until GDPR we had no retention policy at all... we had full historical data, and only when GDPR came into being we were informed that our data would now be truncated to 37 months. Funny that no one mentioned to us at this time we could have extended the data to 10 years.... that might have been something our company would be interested in... (I'm going to look into that, though we've already lost a lot of that data..)

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