How can I attribute conversion to a viewed display ad? | Community
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Antoine232
New Participant
January 13, 2023
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How can I attribute conversion to a viewed display ad?

  • January 13, 2023
  • 1 reply
  • 827 views

Hi everyone,

 

I'm trying to measure post view impressions.

 

I know how to measure impressions https://experienceleague.adobe.com/docs/data-workbench/using/page-tagging/acquire-ext-measures/c-msr-adv-imp.html?lang=en

 

However, is there a way to track post view conversions (without clicks). Say:

 

1º A user views a display ad

2º The user the next day navigates to the website and converts.

 

Thank you for your help,

 

Regards

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Best answer by Benjienen

I believe ad platforms will include this is the report dashboard since it is within attribution window. 

1 reply

Benjienen
BenjienenAccepted solution
New Participant
January 17, 2023

I believe ad platforms will include this is the report dashboard since it is within attribution window. 

    A
    Antoine232Author
    New Participant
    January 17, 2023

    Hi Benjienen, thank you for your reply.

     

    I am asking about how to see this information in Adobe.

     

    Thanks!

     

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