How could I find users who click button on first time ,second time,third+ time | Community
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Edison_Lai1
New Participant
March 23, 2018
Solved

How could I find users who click button on first time ,second time,third+ time

  • March 23, 2018
  • 4 replies
  • 3102 views

Dear All,

I find this rule in Adobe Analytics as below

  • Not a Customer: Visitors that have never purchased
  • New Customer: Visitors that made a single purchase
  • Return Customer: Visitors that made 2 purchases
  • Loyal Customer:Visitors that made 3+ purchases

So I would like to fitting above rule to Call-to-action Button of my page

How could I to fulfill as below using segmentation.

  • Not a Customer: Visitors that have never clicked CTA Button
  • New Customer: Visitors that made a single click CTA Button
  • Return Customer: Visitors that made 2 click CTA Button
  • Loyal Customer:Visitors that made 3+ click CTA Button

And,CTA Button is eVar event in my page.

Thank you .

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    Best answer by nickhomer

    No problem Edison. You'll just need to include an "exclude visitors" container. So if I wanted to see visitors who only click the CTA button two times (no more, no less), my segment would look like this.

    --- Include Visitors who ---

    Click CTA Button
    THEN
    Click CTA Button
    ------------------------------


    AND


    --- Exclude Visitors who ---
    Click CTA Button
    THEN

    Click CTA Button

    THEN

    Click CTA Button
    ------------------------------

    So include visitors who have clicked twice, but exclude those who have clicked 3 or more

    And if you don't need to specify that a specific eVar value was present at the time of each click (you don't care what CTA they clicked, just that the CTA click event was fired), then you can get away with just having a segment that states "Include visitors where CTA Click equals 2"

    4 replies

    E
    Edison_Lai1Author
    New Participant
    March 27, 2018

    Hi Nickhomer,

    Your help is much appreciated!

    I overcome this problem.

    N
    nickhomerAccepted solution
    New Participant
    March 23, 2018

    No problem Edison. You'll just need to include an "exclude visitors" container. So if I wanted to see visitors who only click the CTA button two times (no more, no less), my segment would look like this.

    --- Include Visitors who ---

    Click CTA Button
    THEN
    Click CTA Button
    ------------------------------


    AND


    --- Exclude Visitors who ---
    Click CTA Button
    THEN

    Click CTA Button

    THEN

    Click CTA Button
    ------------------------------

    So include visitors who have clicked twice, but exclude those who have clicked 3 or more

    And if you don't need to specify that a specific eVar value was present at the time of each click (you don't care what CTA they clicked, just that the CTA click event was fired), then you can get away with just having a segment that states "Include visitors where CTA Click equals 2"

      E
      Edison_Lai1Author
      New Participant
      March 23, 2018

      Hi Lil'woodchuck,

      Thanks for your reply.

      So How could I fulfill "New Customer" in CTA Button.

      • New Customer: Visitors that made a single click CTA Button

      And I set segmentation following your way.

      It seems included "at least" twice.

      However I need to know user who only a single and twice click CTA Button.

      Could you tell me how to do?

      Thank you in advance.

      N
      nickhomer
      New Participant
      March 23, 2018

      Build a sequential segment that shows visitors who meet your criteria, and "then" meet your criteria again. Duplicate your criteria in the segment as many times as you would like to see that behavior. So the below would show visitors who have clicked the browse-hero-cta at least twice.

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