How do I calculate confidence in Adobe Analytics? | Community
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New Participant
Dec 26, 2018 6:26 PM UTC
Solved

How do I calculate confidence in Adobe Analytics?

I am trying to create a calculated metric which gives me the confidence score of a result for a test group within an A/B test. I have been using the T-test and Z-test and can't seem to figure it out. The main example I'm working with is calculating the confidence of the test groups conversion rate. What is the best way to handle this kind of calculation?

PratheepArunRaj
PratheepArunRajAccepted solution
New Participant
Dec 28, 2018 7:45 AM UTC

Dear TJ,

It is not just easy to calculate the confidence level in Adobe Analytics but i wont say it is impossible.

Check out the PDF Link : https://marketing.adobe.com/resources/help/en_US/target/target/Statistical%20Calculations.pdf

Thank You

Arun

4 replies

New Participant
May 24, 2019 9:26 AM UTC

Hello, is there any update on this thread? I would be interested to know the solution if there is on.

Thank you

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New Participant
Dec 28, 2018 1:52 PM UTC

Thanks. I'll work on this now and update if it works.

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PratheepArunRaj
PratheepArunRajAccepted solution
New Participant
Dec 28, 2018 7:45 AM UTC

Dear TJ,

It is not just easy to calculate the confidence level in Adobe Analytics but i wont say it is impossible.

Check out the PDF Link : https://marketing.adobe.com/resources/help/en_US/target/target/Statistical%20Calculations.pdf

Thank You

Arun

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DaveDigital
Level 2
Jan 29, 2020 12:23 PM UTC
Hi - the PDF linked to is giving a 404 error - do you have an updated document address?
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